Solus’ market leading tool brands, Yeoman and Joseph Bentley, will be even more accessible this season thanks to the ‘Blooming Great Deals’ promotion.
Offering two hand tools for just £10 amongst other deals available, the Blooming Great Deals promotional mechanic will help drive sales through garden centres during the key spring and early summer seasons. Not only this, but consumers will have even more access to two of the most recognisable and respected tools brands on the market today.
Rob Giles, Brand Manager for both Yeoman and Joseph Bentley, said: “The Blooming Great Deals offer is designed to help garden centres drive sales during peak season. The 2 for £10 hand tool promotions for Yeoman and Joseph Bentley have been set up to supply an appealing consumer offer, as well as simple and impactful point of sale. Both deals will arm consumers with the tools that they need to tackle a range of gardening jobs this season.”
Offering high impact displays, the 2 for £10, three-tiered displays will include a choice of three traditional Joseph Bentley Stainless Steel Hand Tools. For the market leading Yeoman brand, there will be a choice of three value-for-money 18-inch midi hand tools, perfect for working in containers and preventing backache through excess bending.
Rob Giles added: “Yeoman’s popularity has risen rapidly in the last few years. In fact, sales of Yeoman tools accounted for over 11.7% of all tool sales from January until December 2010, the largest market share of garden tool sales from a single brand in the UK. Additionally, Joseph Bentley’s market share has tripled in the space of two years, representing the significant progress Solus have made with this brand. We will be looking to develop our garden tool offering even further over the coming years, with Yeoman and Joseph Bentley driving forward together.”